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About   Phoenix 

Phoenix was first created back in 2015.  Born from the ethos that adversity and challenges help us to rise, stronger and more powerful when we take the learning and the experiences to evolve and grow.

The original plan was to combine self-development with health coaching.  This evolved very quickly as I found enthusiasm for learning that I am sure my teachers would have loved for me to have had when I was at school!

Alongside my day job as a senior leader in the role of a Business Change Manager, I spent time attending training courses on a variety of coaching tools and techniques as well as different subject matters like nutrition. 

By day I supported people through change in work.  During the evenings and weekends, I began to work with individuals to support them through personal change.

In 2017 I was told that my role was being made redundant.  It was the sign that I had been waiting for, time to make the leap and step into this passion full-time. 

Phoenix Life and Wellbeing Coaching was officially born on August 1st 2017 and over the years has gone from strength to strength.  I do what I love and I love what I do!

“Choose a job you love, and you will never have to work a day in your life”.

Passion   & Purpose   Projects

I am very fortunate and grateful that I get to do the work that I love each and every day.

Running a business is more than paying the bills to me, it is also about having an impact and leaving a legacy.

My work as a coach is centred around the ethos of my own personal values of continuous improvement, positivity and making a difference and this is reflected in my passion and purpose projects. 

Sport empowers players to achieve this on and off the court, at all ages and all levels and it is fantastic to be able to support them as a sponsor and as a Coach.

Supporting young people and women in sports is something that I am incredibly passionate about, and I am very pleased to be able to support the following individuals, and teams at the grassroots and international levels.

Proud Sponsor of:

*Natalie Charity (Basketball) GB, Nottingham Wildcats WBBL

*Alice Matthews (Basketball) Bristol Flyers Women 

*Nassim Ladjimi (Basketball) Tunisia, Pro League A, Etoile Sportive du Sahel

*Jayden Edwards (Basketball) Wales, Bristol Flyers BBL and Division 2

Team Sponsorship

Bristol Flyers Women (Basketball)

Ashley Down Old Boys Women (Rugby) 

Photo Credit - JMP Sport & B. East

I am very proud to support Community of Purpose with their 'Positive Pathways' Programme for the Bristol Young Heroes.


The Positive Pathways Programme is simple, not only do we want to recognise and celebrate the successes of the Bristol Young Heroes, we also want to equip them for taking the next steps and building on their early success.

This is one of the most rewarding projects I have ever been involved in and it is great to be involved!

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